Tell all of your family, friends, colleagues, acquaintances…your friends’ dogs (most important).Give people an incentive to listen to your new show start a competition where people have to listen to find out a specific answer.The same goes for spreading the message on your social media channels too.

If you have a mailing list (you should) then build interest and awareness around your new podcast and start a countdown to create a buzz.This could be on a pre-launch landing page on your website. Wherever your podcast is sitting on the web write engaging, eye-catching copy to go with it, so you can give people a snappy insight into what your pod is all about.Choose a name that people will remember and give your podcast a memorable image too, so people stop to have a look when they’re searching for something new to listen to.You need to look at your podcast like a brand, so work on building it with some savvy marketing techniques. Find some interesting perspectives and different viewpoints on your subject to make your podcast stand out.Research your podcast topic and make sure you know your stuff, record your intros and jingles separately, give yourself lots of time for recording and then edit everything down. Create a schedule to keep you on track and decide how long you want your podcast episodes to be.Or you could do a solo, narrative podcast that’s about storytelling. If you’re more comfortable and effective bouncing ideas off someone else then get someone else to host with you. You might prefer other people to do a lot of the talking, so get some guests involved and show-off your interviewing skills. What’s the point of your podcast? Decide what your objectives are and create some calls to action that you can add to your episodes.So what are some of the steps you need to take before you launch your super-duper podcast? This is your chance to dazzle your listeners with whatever content you create and being able to keep everyone on their toes with clear, concise points, delivered with high energy and bucket loads of personality is a must! Energy must be high every time you hit record for your pod.You also need to work on building your audience and you can do this through social media and reaching out to people that you think will be interested in your content. If you don’t do a bit of research then it’ll be easy to tell your podcast has no structure. It’s a time commitment and you have to put work into researching your topics and content to make sure it’s engaging.What makes them so great?įirst off, if you really want to build a popular or genuinely valuable podcast – you’re going to have to go in hard and work at it. Listen and learn from as many podcasts as you can. This is just a couple of successful podcast formats and it’s worth researching shows that are in your area of expertise. It’s only 20 min per episode, perfect for a car ride or workout. If you want to be inspired by real stories from real humans who have accomplished incredible things in their career and their life, this is the podcast for you. The BK Show – shameless plug for my own podcast.

It provides valuable content and tries to go where other shows don’t by highlighting niche knowledge. The podcast delights in finding new, interesting nuggets of info.

Tell me Something I Don’t Know is a really fun show that combines science and a game-show format.

At its heart, is good st orytelling and it usually uses first-person narratives to tell thought-provoking stories about all kinds of subjects.

This American Life is the mothership of podcasts and it’s regularly the most downloaded podcast weekly.

There are so many fantastic podcasts out there, covering all manner of weird and wonderful things. [Tweet “In 2016, 21% of Americans over 12 said they’d listened to a podcast in the past month via how do you do it? It’s a great way to create content and to forge a connection with your listeners.

They’re listening to your voice while they go about their business – it’s hands-free and allows listeners to multi-task. The point is that podcasting lets you into people’s lives in an intimate way. Anything that can make ironing a little bit more interesting should be taken seriously. It’s a content format that can easily nudge itself into people’s daily lives while you’re driving your car, at work or when you’re stuck at home doing all of the ironing. In 2016, 21% of Americans over 12 said they’d listened to a podcast in the past month, which is a rate that’s continued to grow every year since 2013. Offering insight on a subject and contributing valuable perspectives will take you a long way, but if you can’t communicate your magical musings in an effective way then your pearls of wisdom could get lost at sea. Got something good to say? Well, you’re already making your way towards being a successful podcaster!

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